Audience research- Part 2- Interviews

This is part two of the audience research I conducted. This audience research shows a sample of the audience watching the video and then a selected few giving their feedback. Overall I was happy with the sample I chose, even though I believe I could have selected more people to watch  the video. Most people that saw the thriller opening sequence enjoyed it however a handful of people did not get the story line, which meant that I had to explain it to them.

Audience research- Part 1- Survey

My team and I came up with the questions about the video. I then went out and handed it to the target audience. Overall I was content with the response I got back from the audience. Before the chosen sample were given the questionnaire I made them promise that they will give their honest opinion on the matter. I must say, I was very surprise with the feedback I received from the older audience. We picked out a random sample of the teachers whom we believed were within the target age for the thriller opening sequence. Overall most of them gave me a neutral or negative response.

 Bellow is a little screenshot of the survey to prove that we actually did that.

Audience research (survey)

Research on Audience Theories